What does 5G have to do with enjoying K-pop, shopping and car racing?
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What does 5G have to practice with enjoying K-pop, shopping and car racing?
It isn't just an abstract tech buzzword nosotros all need to go used to. Equally Singapore slowly becomes 5G-prepare, hither's a quick look at how this new technology can excite and entertain us as consumers.
In partnership with Singtel.
From car racing in Sentosa to shopping for your dazzler products, 5G technology looks promising for the Singaporean consumer. (Photo: Singtel, Skin Inc)
03 Nov 2022 07:11AM (Updated: 03 Nov 2022 07:11AM)
Nowadays, when it comes to being entertained, nosotros adopt things fast, hassle-free, and accessible anytime, anywhere.
Nosotros want to watch our movies, listen to our Spotify playlist and download our favourite podcast in an instant on our devices, without whatever lag or compromises in quality. Nosotros want to shop for clothes, groceries, wait, anything at the click of a button.
One of the tech buzzwords we've been hearing a lot of lately when it comes to connecting all of this is "5G". We'll have 5G this. We'll accept 5G that. Singapore is 5G-ready.
But what exactly does this hateful for our plugged-in lives as consumers? For those of united states who aren't tech-inclined, it'south even so in the realm of the abstract. Simply essentially, it's a souped up, faster "fifth generation" version of the wireless engineering science and cellular networks nosotros're currently using in our everyday lives.
And as Singapore continues to lay the foundations for 5G, it might be time to rethink the exciting possibilities in shop for united states of america. After all, according to the Infocomm Media Development Dominance (IMDA) nosotros're on track to accept island-wide coverage by 2025.
With telcos busy getting their 5G game on – Singtel, for case, has expanded its network to cover two-thirds of Singapore and has even increased its indoor coverage in malls – nosotros take a quick look at some examples both in Singapore and overseas, of how this technology enables entertainment.
And in some cases, you lot're probably already enjoying the benefits of 5G without knowing it.
K-Pop Up CLOSE AND PERSONAL
For many music fans stuck at home for the past year or so, virtual concerts accept been the simply way of staying close to their favourite groups – and the earth of M-pop has been leading the charge.
The biggest (and most recent) instance would have to exist BTS' Permission To Trip the light fantastic event, held on Oct 24 to an empty Seoul Olympic Stadium but was livestreamed in 4K celebrity to fans in 197 countries. It featured half-dozen multi-angle views, and included virtual waiting rooms, where band members interacted directly with fans.
The concert too included a backside-the-scenes live soundcheck (something quite unusual in concert vocabulary) and this virtual proximity and intimacy has been a style of bringing fans closer to the ring.
This isn't the first time BTS has created such experiential moments either. In June 2020, the band besides employed bogus intelligence and virtual reality (both technologies benefiting profoundly from 5G) in a performance that brought comfort to 756,000 fans during the height of the pandemic.
At home, companies are likewise experimenting with the possibilities for live events. Hiverlab, a virtual and augmented reality (VR and AR) solutions company, was involved in 1 notable project at the start of the pandemic last twelvemonth, livestreaming Chingay 2020, which permit audiences view and collaborate with the big annual street parade on their screens.
"Increasingly, in that location has been a positive shift in digital uptake of interactive experiences. We volition meet more AR use cases in retail, events and concerts every bit smartphones triumph over VR headsets in costs and usage accessibility," said Ender Jiang, Hiverlab'south founder and Chief Engineering Officer.
LEISURE ACTIVITIES THAT ARE 'LIVE'
If events and concerts are too passive and you prefer something a bit more "easily on", there are a few experiences already available (or volition soon exist) closer to home in Sentosa.
Last calendar month, Singtel announced its standalone 5G networks on Sentosa Island in a partnership with Sentosa Evolution Corporation (SDC), led by the Government Engineering Agency (GovTech).
For the 5G@Sentosa partnership, the isle serves as a testbed for more than 10 trials which tap on the telco's 5G network.
These currently include 5G Remote Racing with Formula Square and, soon, an edutainment option in the form of AR gamification at Fort Siloso.
The former's available at Sentosa's Southside, where you tin become into a high-speed car race at a hyper-realistic remote-controlled car loonshit. With height speeds of 58 km/h, these cars tin can race around a rail, modelled afterwards Singapore's F1 night race. Each car is 1:10 in size and is 20 times more responsive than normal race cars, and thanks to its ultra-fast and responsive 5G connectedness, there are no glitches or lag to balk your way.
There's also an ongoing pilot for Fort Siloso, which will characteristic Augmented Reality (AR) and eXtended Reality (XR) immersive experiences in 4K resolution – which is basically a gamification of the historic expanse, a dandy way of engaging audiences in an entertaining way.
TRAVELLING WITHOUT MOVING
Enjoying certain places from a altitude is another thing we can exercise. 1 instance that's also under the 5G@Sentosa partnership is how yous can "step pes" within the Sea Aquarium via 4K livestreaming, even if yous're at the other end of Singapore.
Thanks to an underwater camera at the venue, you lot can gaze at fish and more at selected Singtel shops, including at Tampines Mall and Waterway Point, too as at UNBOXED@SingPost Centre, the country'southward outset 5G-powered self-service kiosk.
It's not simply brusque-distance "travel" nosotros're talking well-nigh – a recent event organised by the Shizuoka Prefectural Government'south Singapore office in Japan featured a new drone remote control technology that lets people fly 1 effectually Mount Fuji from Singapore. The tests were conducted at Singtel's 5G lab here.
SHOP TILL You (VIRTUALLY) DROP
A study conducted by the US' Retail Manufacture Leaders Association (RILA) and Accenture establish that more 60 per cent of consumers looked to online retailers for curated experiences, especially in areas like design ideas, good advice and service suggestions. More than 63 per cent of all surveyed felt that personalised recommendations were key.
In other words, information technology'south all nigh making things easier for shoppers – and in Singapore, businesses and organisations are looking to tap into 5G to do but that for i of Singaporeans' favourite pastimes.
Companies like Pare Inc and Beautbit, for example, are adopting 5G applied science for its operations.
Skin Inc, a skincare brand, offers customised skincare for its clients using data collected over the years. It currently uses 5G in its four stores islandwide for its Skin ID Check, a three-infinitesimal consultation that inputs customer details into its iPads, using an algorithm which then creates a customised regime. The brand has plans to include AR and AI solutions too for its eastward-commerce.
"With 5G, we've been able to switch from spotty Wi-Fi to uninterrupted network connection to deliver a ameliorate experience for our customers. Nosotros can't wait to explore how 5G can be used for AR and AI-assisted ways to provide two-way feedback on our customers' skin health and deliver effective solutions for them," said its founder and CEO Sabrina Tan.
Meanwhile, Singapore-based beauty e-commerce site Beautbit has as well upgraded to a 5G network and has seen its benefits. "5G has helped us streamline our supply chain and logistics as nosotros piece of work with over 60 brand partners beyond the world and fulfil orders to over l countries," said Savina Grub, Beaubit's founder and CEO. In the year since it started, Beaubit has seen double digit growth in network traffic, and she said the upgrade to 5G will assistance with summit seasons like xi.11 and festive sales.
The site started using AI chat and conferencing technology for its on-demand customer outreach. Chow cited that most consumers spend up to 14 hours in research to commit to a beauty purchase. She added, "Virtually of the time, we may fifty-fifty terminate upwards with products that don't accommodate our skin type. Beaubit offers pre-purchase support with our AI chat and 'alive' good advice to address whatsoever concerns."
In terms of the bigger pic when it comes to the shopping experience, making headway is Nanyang Polytechnic'southward (NYP) Application & Experience Centre for 5G (Noon 5G). It's been working with department shop BHG on a smart store project to develop digital solutions such as shelves with sensors, auto-stocking robots for its inventory and facial recognition of customers for easy login to the store's loyalty programme.
The project too looks at data from customers' browsing and buying behaviour, offering personalised suggestions to customers via a chat-bot. Using AR, product checkout by object recognition is possible too. NYP also uses high-density sensors and cameras at the retail store to generate and stream data, transferred in real fourth dimension to its information cloud, all fabricated possible on 5G.
"5G offers meliorate data transfer speed, chapters, network availability and end-to-end data security. Therefore, 5G technology is essential for these retail services as they rely on high fidelity information from video cameras, streaming information from sensors embedded on smart shelves and applications that handle sensitive customer data," said Dr Vinn Prabhu, Deputy Director, Schoolhouse of Engineering at NYP.
Mr Ritesh Chandra, Managing Director, Communications and Media Lead, SEA at Accenture added: "The advantages that 5G provides come up at a critical time where gild as a whole seeks more collaborative and immersive experiences, whether we are at our homes or travelling the world. The ultimate impacts of 5G are not fully realised still but we do know information technology is time to recall big and reimagine all possibilities."
It might be early days however only equally more businesses embrace 5G – and more consumers understand what's in it for us – information technology looks like the possibilities are endless when it comes to keeping united states entertained just like that.
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Source: https://cnalifestyle.channelnewsasia.com/living/5g-singtel-kpop-entertainment-travel-shopping-286711
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