What Are the Benefits of Having an Art Center in Town?
"The sign of a great country or a bang-up city is the strength of its cultural life," said J. Clayton Hering, president of Northwest Business for Civilisation and the Arts. "Our non-profit arts groups are a powerful economical force, and human action as a magnet for tourism. Even more of import, they aid educate and inspire our citizens and stimulate creativity in the workplace and in our schools."
Quality of Life
Industries that are planning relocation or expansion place keen accent on a salubrious cultural climate. In a by survey conducted by the Joint Legislative Committee on Cultural Affairs, 99% of the chief executive officers who were questioned stated that the availability of cultural activities in an area is an of import consideration in choosing a new location.
Civilization and Tourism
The Travel Industry Association of America was commissioned past Partners in Tourism to add a series of questions to its January 2001 National Travel Survey. The purpose was to determine the length of time that travelers extend their trips because of cultural activities or events.
According to the results, two-thirds (65%) of American adult travelers say they included a cultural, arts, heritage, or celebrated action or event while on a trip of fifty miles or more, one-fashion, in the past year. This equates to 92.7 one thousand thousand cultural travelers.
Of the 92.vii meg developed travelers who included a cultural event on their trip, 32% (29.6 one thousand thousand travelers) added extra time to their trip considering of a cultural, arts, heritage, or historic activeness or effect.
Visiting a celebrated site such as a building, battleground, or celebrated community remains as the most popular cultural activity with 4 in ten (43%) adult travelers participating in this action while on a trip in the past year.
Museums are also popular with travelers, with 30% including this activity during the past twelvemonth. Other cultural activities Americans enjoy while on trips abroad from home include live theater (23%), fine art galleries (21%), heritage or ethnic festivals (twenty%), and music concerts (xix%).
This written report underscores the importance of arts and culture as an effective production for tourism professionals to market their communities both domestically and internationally.
Example Studies: New York City and Oregon
New York Metropolis
According to research conducted by New York-based organizations Alliance for the Arts and R.Dot, nonprofit and commercial arts activity generates $17.7 billion annually for the Large Apple. In 2001, nonprofit arts in the city spent an estimated $6.2 billion. This figure is the total of operating expenditures ($iv.85 billion); capital expenditures ($.4 billion); and expenditures of people who came to New York City as art venue participants ($.96 billion). These figures do non include spending past out-of-boondocks visitors coming to the city to bask art activities and the ripple effect of their expenditures.
The commercial sector of the cultural industry adds $11.5 billion annually to the nonprofit arts expenditures. Commercial art expenditures include art galleries and sale houses ($.95 billion), commercial theatre ($4.4 billion), and motion picture show and tv set product ($6.1 billion).
Employment: As of 2001, there were also more than than 150,000 artists in the New York metropolitan surface area and more two,000 nonprofit cultural organizations citywide. Of this last number, 23% were in theater arts; 21% in music; x% in dance; xiv% in visual arts and museums; and 17% were multidisciplinary.
Culture and Amusement: Furthermore, the arts are function of New Yorkers' lives: 49% attend musical performances, 43% visit museums and galleries, and 36% attend theaters both on and off-Broadway.
Oregon
More than 400 nonprofit arts organizations around the state of Oregon contributed $100 one thousand thousand in directly spending and more than $262 million in overall impact to the country's economy in financial 2000. Oregon'southward nonprofit arts sector grew past nearly nineteen% over the past three years and attracted more than 5.half dozen million people, making it a vibrant manufacture and major correspondent to the cultural life of the land.
Job growth: Oregon's wide range of cultural activities has also supported rapid growth in such creative-services industries as advertizing, public relations, website design, filmmaking, and commercial art ventures. The Shakespeare Festival brings more than $32 million into Ashland's economy each year, and helps make the city an educational centre.
Community Back up: Although state funding for the arts is among the lowest in the nation, Oregon's private donors have increased their giving to the arts past 94% since 1997. In addition, Oregon'south citizens donated more than than 700,000 hours of volunteer time, and more $5.ii one thousand thousand of in-kind support to nonprofit arts groups in fiscal year 2000. A combination of public back up and private funding is considered critical to sustain statewide cultural activity.
Economic Impact of Temporary Public Art Projects
Chicago Cows on Parade: This globe-renowned temporary public art installation brought an estimated additional 2 million visitors to the city. During the three-calendar month showroom, these tourists spent approximately $500 1000000 on hotels, food, and sightseeing. 1 store in Chicago reported a $40,000 profit over its weekly projections due to thousands of boosted customers generated past the exhibit. Other retail shops, restaurants, and hotels reported a 20% increase in sales.
New York City's Cow Parade: The benefits to New York of the Cow Parade included a boost in tourism by 3-4 one thousand thousand visitors, generating an additional $1 billion in revenues for local businesses. New York raised $1,351,000 at the Charity Auction to support the work of dozens of New York-based charities. The average cow sold for $eighteen,250; the largest bid was for $60,000.
Cincinnati Pig Gig: According to a Academy of Cincinnati report of the outcome's economic impact, approximately 968,000 people attended Greater Cincinnati'due south Big Squealer Gig in 2001, 462,000 of whom were out-of-towners. These tourists spent $59.iv million in area stores, restaurants, hotels, and gas stations- not a bad render on the $1.2 million direct cost of the event. The written report concluded that out-of-towners stayed an boilerplate of three days in Cincinnati, and spent $130 per person.
According to Arts & Economic Prosperity: The Economic Touch of Nonprofit Arts Organizations and Their Audiences, a study compiled by Americans for the Arts, the U.South.'southward nonprofit arts industry generated $134 billion in economic activity during 2000, including $53.2 billion in spending past nonprofit arts organizations and $80.8 billion in consequence-related spending by arts audiences.
(Images, from tiptop: horse and male child forth the Toronto waterfront; a colorful fountain at Centre Pompidou, Paris; an Alexander Calder mobile in Bryant Park, New York City; and seals on the sidewalk in Portland, OR)
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Source: https://www.pps.org/article/how-art-economically-benefits-cities
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